Our Story

Our Story

Welcome to Kinda Collective, where every cup is a step towards a kinder world. We’re more than just an online coffee retailer; we’re a community bound by the belief that small acts of kindness can create big changes.

From the very beginning, our mission has been simple: to encourage people to live their Kinda life—one that’s filled with kindness, connection, and care for others.


At Kinda Collective, we believe that a great cup of coffee isn’t just about the beans—it’s about the moments it creates. It’s about the conversations shared, the smiles exchanged, and the warmth that spreads from one person to another. Our coffee is crafted to be the perfect companion for those moments when you check in on a friend, reconnect with a loved one, or simply take a pause to reflect on what really matters.


Kindness is at the heart of everything we do. It’s infused into every cup we brew and every bag we ship. We are incredibly proud to donate 10% of our profits to community projects that make a real difference in people’s lives. These projects will be as diverse as the communities they serve, but they all share a common goal: to uplift, empower, and spread kindness in a world that needs it more than ever. Our first partnership is with Wingmen a men’s mental health community project, you can find out more about the great work they do here


Our philosophy is a to be kind and live life the way you want to live it. We’re here to inspire you to embrace that mindset every day, starting with your morning cup of coffee. Whether it’s through supporting meaningful causes, fostering connections with those you care about, or just taking a moment to savour something good.


To hear more about how we are doing our bit to live a Kinda life, check out our journal